what we do

What we stand for

Igniting creativity, empowering communities

We believe that access to art opportunities should be available and open to all, regardless of geographical location, marginalised experiences, or socioeconomic background.

Participatory arts has the potential to garner real social change within communities, and we intend to utilise that potential through bottom-up co-created collaborative art initiatives and community engagement.

We're here to spark creativity by bringing together artists, thinkers, and change-makers. Through bold programming and a warm, welcoming space, we want to create room for fresh ideas to take shape, grow, and hopefully make a real difference.

Our hope is to inspire lasting change and bring something meaningful to the lives of people in Loughborough.

Person writing on a chalkboard filled with handwritten notes and diagrams, black and white photo.
A person with black dreadlocks wearing a black jacket, looking downward in front of a light-colored background with horizontal lines.

A space for ideas and imagination

Where creativity brings people together and new possibilities can take shape.

Housed in the lovingly restored Packe Street building, once a generating station that powered much of Loughborough, it is now reborn as a flexible arts venue for the whole community. Here, exhibitions, performances, workshops and events will celebrate the town’s creative spirit and give it room to grow.

The Generator supports a diverse range of multidisciplinary art forms, championing and strengthening Loughborough's vibrant creative community.

Historical industrial machine on display in a museum, with visible pipes and gauges, surrounded by other machinery and equipment.
A black-and-white photo of a multi-story brick building with large windows on each floor and some leafless trees in front.
A large control panel with various gauges, dials, and switches inside a building with a high arched window and a glass ceiling.

Our Values

Boldness

We believe in taking risks, trying new things and stepping outside the usual way of doing things. Being bold means having the courage to explore new ideas and ways of working.

We support people who are willing to challenge expectations and bring fresh energy to the arts. By creating a space where bold thinking is encouraged, we make room for new voices and creative change.

Inspiration

We are driven by the people who challenge norms, express themselves boldly and connect meaningfully with our space, their creativity and artistry are central to who we are.

By offering space, support, and encouragement, we aim to help them explore, take risks, and create impactful work, and in turn, spark inspiration in others.

Openness

We actively engage in dialogue with a willingness to reflect and adapt. Our aim is to become a venue that not only welcomes all voices but aspires to influence change and lead by example.

We listen with intention, ask thoughtful questions and stay open to learning. By doing so, we seek to uplift different perspectives and experiences, not silence them—ensuring our space remains inclusive, responsive and ever-evolving.

Inclusivity

We believe that creativity thrives when everyone feels they belong. Inclusivity is not just about access, but about actively making space for people to take part, lead and feel represented.

We centre voices that have been historically excluded and work to remove barriers wherever we find them. By building a culture of respect and care, we make the Generator a place where difference is valued and everyone has the chance to contribute.

Compassion

We approach our work and each other with care, understanding and empathy. Compassion means recognising the challenges people face and responding with patience, respect and support.

We create space for kindness in how we lead, collaborate and welcome others in. By putting people first, we build a culture where everyone feels safe to be themselves and supported to grow.

Two women in matching red and black costumes performing a circus aerial act on a hoop, with an audience watching in a spacious industrial-style venue with large windows and cardboard walls.
Three musicians performing on stage: a keyboard player, a double bass player, and a drummer, with stage lighting and a backdrop shaped like a person with raised arms.
Children engaging in arts and crafts at a table with papers, markers, and a pink cup in a room with a white brick wall.
A person is creating light art with LED lights on a dark surface, forming a human face outline with neon colors.

what we do

A musician with dreadlocks playing an electric guitar in an indoor space with exposed and damaged walls.