A person in a black hoodie operating a DJ controller and laptop in a dimly lit room with red and white lighting. The background features a white wall with projected large letters spelling 'event' and various words and graphics.

We are building a cultural center for the future

People standing in a dark room with blue laser lights creating patterns.

The Generator in Loughborough will become a cultural center for creatives, arts organisations & the wider community.

It emphasises inclusivity and offers a venue for the creative expression of the people of Loughborough and the exploration of all art forms. 

Silhouettes of two people in a dark room with blue and purple laser light effects.
Black and white photo of a multi-story brick building with large rectangular windows on each floor.

The Generator is a 1930s Art Deco building, originally built to house generators to supply electricity to Loughborough College buildings in the town centre.

Black and white photograph of an industrial engine room with large machinery and pipes displayed in a factory setting.

The Generator will run programmes, exhibitions, and initiatives that celebrate the richness of diversity and encourage dialogue, understanding, and connection.

A performer dressed in a beige costume with colorful patches, standing barefoot with arms raised, in a theatrical scene with flowing white fabric.
Performer dressed in traditional attire executing a dance with swirling fabric on stage, illuminated against a dark background.
Silhouettes of two people, likely a man and a woman, on a large screen with a colorful abstract background. The woman has long hair and appears to be holding something, possibly a drink, while the man is wearing a beanie.

The Generator will be an important hub for Charnwood’s diverse range of creatives and will collaborate with arts organisations, institutions and communities to enrich the cultural landscape of our community.  The venue has a focus on high-quality cultural events, sustainability and accessibility + promotes creativity, diversity, and environmental awareness. 

Three musicians performing on stage under pink and purple lighting. A man in the foreground is playing a keyboard and wearing a checkered shirt and a hat. Behind him, a man is playing a double bass, and another man is on drums. There is a silhouette of a man with arms raised in the background.
A woman wearing a white crop top and red patterned skirt is trying on a virtual reality headset in an art gallery or museum.
Room with purple lighting, multiple flat-screen monitors displaying green and yellow abstract visuals, vertical purple LED light strips, and small wall-mounted screens.
A woman kneeling on a stage with colorful LED lights on the edge, a music band setup in the background with drums and instruments, and three performers with musical instruments before her.
Two young children sitting on a blanket underneath hanging colorful fabric curtains in an art gallery.

We believe that human expression is essential for a healthy society.

Two young girls are standing at a table covered with colorful paper, scissors, and other craft supplies, engaged in a craft activity. One girl is holding a pair of scissors and working on a black paper cutout, while the other girl is looking at her paper.

We celebrate and support creative people at the heart of our mission. We believe that creative individuals are the driving force behind the arts and that the Generator will offer them a new platform from which to thrive.

A group of children and an adult sitting in a circle on blue cushions on a dark wooden floor, working with electronic music equipment connected by colorful wires.

Our commitment to fostering the talents and aspirations of creative people is fundamental to our role as a dynamic cultural institution, and we look forward to collaborating with and empowering even more artists, creators, and visionaries in the future.

Children sitting around a table on a stage, engaging in an activity, under dim purple and red lighting.

The Generator will become an important venue, serving as a vibrant cultural nexus and an important hub for Charnwood's local community.

The Generator is a unique venue in the heart of the town and it is easily accessible. It will be able to host events for 250 people and will have smaller spaces for smaller groups and individuals. As a former Generating Hall, the space has a strong industrial character, reflecting Loughborough’s heritage and engineering industries. This character will be retained through the retention of a number of existing features and through the avoidance of significant interventions in the building’s spaces. The building has strong associations with Loughborough’s industrial heritage and with the development of the towns Further and Higher Education institutions.

High-angle view of an industrial-style event or exhibition space under construction with cardboard walls, ladders, scaffolding, and workers setting up.

We believe that access to the arts should not be limited by location.

The completion of The Generator will be a significant step forward, as it extends access to the arts for rural areas and villages within Charnwood that currently face limitations in their ability to engage with the arts.

We are committed to actively support and engage communities in experiencing high-quality culture. We believe that culture has the power to unite, inspire and enrich the lives of individuals from all backgrounds. Through our programmes, partnerships & community-driven initiatives, we aim to create a space where diverse voices are celebrated, and cultural experiences are accessible to all.

A sculpture of a woman made of intertwined branches, holding an orange geometric sphere, set in a forest.
A pathway in a forest with trees that have large, coiled, twisted branches forming an arch overhead.

We embrace collaboration and believe that working in partnership with other cultural organisations, institutions and communities is essential to enriching the cultural landscape of our community.

Through strategic collaborations, we aim to create dynamic and innovative experiences that break down boundaries and bring diverse creative voices together. Our goal is to amplify the impact of the arts, cultivate a thriving cultural ecosystem, and foster meaningful connections that inspire creativity and engage our audience in new and exciting ways.

Close-up of a person with long dark hair working on an electronics project with colorful wires and LED lights.