A person in a black hoodie leaning over a laptop and audio equipment at a DJ setup. It appears to be an event or performance space with a large white wall behind, displaying a projection that includes the words 'event'. There are red and blue lights creating a colorful atmosphere.

We are building a cultural center for the future

Two people standing in front of a blue laser light display in a dark room.

The Generator in Loughborough will become a cultural center for creatives, arts organisations & the wider community.

It emphasises inclusivity and offers a venue for the creative expression of the people of Loughborough and the exploration of all art forms. 

Two silhouetted people standing in front of colorful laser light display in a dark room.
A black and white photo of a multi-story brick building with large multi-pane windows.

The Generator is a 1930s Art Deco building, originally built to house generators to supply electricity to Loughborough College buildings in the town centre.

Black and white photo of an engine room with multiple large industrial engines and machinery, pipes running overhead, and a checkered floor.

The Generator will run programmes, exhibitions, and initiatives that celebrate the richness of diversity and encourage dialogue, understanding, and connection.

Person dressed in a white costume with colorful patches, standing with arms raised, in front of flowing white fabric in a dark setting.
A person dancing with flowing fabric and a hoop, illuminated against a dark background.
Silhouettes of three people against a vibrant orange and pink background projected on a wall, with a brick wall and wooden ceiling visible at the top.

The Generator will be an important hub for Charnwood’s diverse range of creatives and will collaborate with arts organisations, institutions and communities to enrich the cultural landscape of our community.  The venue has a focus on high-quality cultural events, sustainability and accessibility + promotes creativity, diversity, and environmental awareness. 

Three musicians perform on stage under purple and pink lighting. One plays a keyboard, another plays a double bass, and the third plays drums. There are microphones set up, and a silhouette cutout of a person with their hands in the air hangs on the back wall.
A woman wearing a white crop top and a red patterned skirt using a virtual reality headset in an art gallery.
Room with purple lighting, two large screens displaying nature images, smaller screens, and purple LED strip lights.
A woman sits kneeling on a stage in a prayer position with eyes closed, surrounded by members of a musical band and colorful stage lights.
Two young children sitting on a blanket in an art gallery, surrounded by large hanging fabric art pieces in blue, green, and purple.

We believe that human expression is essential for a healthy society.

Two young girls standing at a table covered with arts and crafts supplies, such as paper, scissors, and markers, in a room with white brick walls. One girl in the foreground is holding a pair of scissors and looking into the camera, while the other girl is looking at a piece of paper.

We celebrate and support creative people at the heart of our mission. We believe that creative individuals are the driving force behind the arts and that the Generator will offer them a new platform from which to thrive.

Group of children and an adult sitting on cushions around a table, working with electronic musical instruments and wires.

Our commitment to fostering the talents and aspirations of creative people is fundamental to our role as a dynamic cultural institution, and we look forward to collaborating with and empowering even more artists, creators, and visionaries in the future.

Children sitting around a table in a dimly lit room with colorful lighting.

The Generator will become an important venue, serving as a vibrant cultural nexus and an important hub for Charnwood's local community.

The Generator is a unique venue in the heart of the town and it is easily accessible. It will be able to host events for 250 people and will have smaller spaces for smaller groups and individuals. As a former Generating Hall, the space has a strong industrial character, reflecting Loughborough’s heritage and engineering industries. This character will be retained through the retention of a number of existing features and through the avoidance of significant interventions in the building’s spaces. The building has strong associations with Loughborough’s industrial heritage and with the development of the towns Further and Higher Education institutions.

Industrial space being renovated with cardboard walls, scaffolding, ladder, and workers setting up workspace, large windows with sunlight.

We believe that access to the arts should not be limited by location.

The completion of The Generator will be a significant step forward, as it extends access to the arts for rural areas and villages within Charnwood that currently face limitations in their ability to engage with the arts.

We are committed to actively support and engage communities in experiencing high-quality culture. We believe that culture has the power to unite, inspire and enrich the lives of individuals from all backgrounds. Through our programmes, partnerships & community-driven initiatives, we aim to create a space where diverse voices are celebrated, and cultural experiences are accessible to all.

A sculpture of a woman made from intertwined branches, holding a geometric orange structure, set in a lush forest.
Winding woven tree branches form an archway in a forest with green foliage and dirt ground.

We embrace collaboration and believe that working in partnership with other cultural organisations, institutions and communities is essential to enriching the cultural landscape of our community.

Through strategic collaborations, we aim to create dynamic and innovative experiences that break down boundaries and bring diverse creative voices together. Our goal is to amplify the impact of the arts, cultivate a thriving cultural ecosystem, and foster meaningful connections that inspire creativity and engage our audience in new and exciting ways.

A girl with dark hair looking at a project with colorful wires and LED lights.