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Corporate Partnerships

Partner with The Generator to create lasting community impact

The Generator invites forward-thinking organisations to become founding partners in a transformational project for Loughborough. By partnering with us, you'll help create a vibrant cultural hub that breaks down barriers, celebrates diversity, and empowers communities through creativity.

Why partner with The Generator?

Values-aligned impact

This is more than sponsorship—it's a partnership rooted in shared values. If your organisation cares about community access, inclusivity, social impact, or cultural enrichment, The Generator offers an authentic way to demonstrate those values in action.

We're not-for-profit, community-led, and driven by a mission to make the arts accessible to everyone, regardless of background, location, or circumstance. When you partner with us, you're investing in:

Breaking down barriers to cultural participation for marginalised and disadvantaged communities across Loughborough and Charnwood.

Nurturing future talent by providing children, young people, and students with professional-quality spaces to develop creative skills and build confidence.

Building digital inclusion through creative technology workshops that teach transferable skills for the modern workplace, from basic digital literacy to advanced creative software.

Celebrating diversity through programmes that honour the cultural traditions of Loughborough's diverse communities, including south-east Asian, Bangladeshi, Polish, Italian, and refugee populations.

Extending rural access by bringing high-quality cultural experiences to villages and rural areas that currently face significant barriers to arts engagement.

Supporting local creatives by offering artists, makers, and performers professional facilities to work, collaborate, exhibit, and build sustainable creative careers.

Local legacy in a landmark building

The Generator building carries remarkable history. Built in 1921 as Britain's first educational power station, it literally powered Loughborough's educational growth for decades. After power generation ceased in 1960, it became home to the Art College until 2011.

Now we're transforming this 1930s Art Deco heritage building into a new kind of powerhouse—one that generates creativity, connection, and cultural opportunity. Your partnership helps preserve this important piece of Loughborough's industrial and educational heritage while creating a vibrant space for the future.

The building is centrally located, easily accessible, and already well-known to local people. It will host events for up to 250 people while also providing intimate spaces for smaller groups and individual work.

Proven delivery and community support

We're not asking you to take a leap of faith. Over ten years of dedicated volunteer work, we've demonstrated our capability by:

  • Securing over £3.1 million from major funders including Arts Council England, Heritage Lottery Fund, Town Deal, Architectural Heritage Fund, Community Ownership Fund, and Charnwood Borough Council

  • Completing extensive community consultation with hundreds of engaged supporters

  • Building partnerships with Loughborough University, Loughborough College, Charnwood Arts (our local NPO), and numerous arts and heritage organisations

  • Running successful Heritage Open Days attended by hundreds of community members

  • Achieving nearly 400 contributors to our crowdfunding campaign

  • Establishing an Advisory Board representing diverse voices from across the community

Employee engagement opportunity

Give your team something meaningful to connect with. A partnership with The Generator offers:

Pride in local impact - Your employees can see the tangible difference their company makes in their own community.

A vibrant cultural venue - Staff benefit from access to exhibitions, performances, workshops, and events right on their doorstep.

Volunteering opportunities - From skills-sharing to hands-on involvement, we can create meaningful ways for your team to engage directly with the project.

Team building and hospitality - Use The Generator for corporate events, away days, or client entertainment in a unique, purpose-driven venue.

Authentic CSR storytelling - Demonstrate your corporate values through a partnership that genuinely reflects what you stand for.

Where we are now

We're so close to opening. The building renovation is complete, and we've raised over £3.1 million. Construction challenges have created a final funding gap to complete the fit-out and equip the space to professional standards.

We need to:

  • Equip the performance space with professional lighting and sound systems

  • Complete essential operational areas including the bar and office spaces

  • Furnish workshop rooms for community programmes

  • Finalise safety, signage, and accessibility features

  • Install digital infrastructure for both building operations and creative technology programmes

Our approach to completing the project

We're securing this final funding through partnerships with organisations whose values align with ours. This isn't about financial distress—it's about finishing strong with the right partners.

We want partners whose names we're proud to have connected with this project because they represent what we stand for: community impact, breaking down barriers, inclusivity, and creating opportunities for everyone.

Partnership opportunities

We're flexible and creative in structuring partnerships that work for your organisation's priorities, budget, and goals. Opportunities include:

Founding Partner

Become one of a small number of founding corporate partners who helped make The Generator possible. Founding partners receive prominent recognition and the satisfaction of knowing they were instrumental in creating this vital community resource.

Space or Programme Partnership

Support a specific space or programme area that aligns with your organisation's values:

  • Digital Creative Suite - Equip our digital arts spaces with computers, software, and equipment for creative technology workshops

  • Performance Hall - Fund professional lighting, sound, and AV equipment for the main performance space

  • Young Creatives Programme - Support workshops and activities for children and young people from disadvantaged backgrounds

  • Community Workshop Spaces - Furnish flexible workshop rooms for participatory arts activities

  • Accessibility Features - Ensure the building is fully accessible to people with disabilities

  • Heritage Interpretation - Help us tell the story of the building's remarkable industrial and educational past

Equipment or Infrastructure

Provide specific equipment or infrastructure that will be acknowledged with appropriate recognition:

  • Audio-visual equipment for live streaming and digital participation

  • Professional lighting and sound systems

  • Furniture and fixtures for community spaces

  • Digital technology for creative workshops

  • Sustainable energy infrastructure

Multi-year Programme Support

Invest in ongoing programmes with measurable outcomes, allowing us to track and report on the impact of your support over time. This could include:

  • Digital inclusion programmes tracking participants' skill development

  • Creative skills workshops for disadvantaged young people

  • Community cultural festivals celebrating Loughborough's diversity

  • Artist residencies supporting local creative practitioners

  • Rural outreach bringing culture to underserved areas

What your partnership enables

Immediate impact

Complete the building fit-out and open doors to thousands of community members who've been waiting years for this space.

Ongoing programmes

Launch ambitious programmes that serve disadvantaged young people, isolated older adults, low-income families, and historically excluded communities.

Long-term legacy

Create sustainable cultural infrastructure that will serve Loughborough and Charnwood for generations, with your organisation's name attached to something genuinely transformational.

Measurable outcomes

We're committed to tracking and reporting on impact. Depending on your partnership focus, we can measure outcomes such as:

  • Number of participants from target communities

  • Digital skills progression

  • Creative pathways to education and employment

  • Audience reach and diversity

  • Economic impact on the local creative sector

  • Community wellbeing indicators

Recognition and benefits

Partnership recognition is tailored to your level of support and organisational preferences, potentially including:

Public acknowledgement

  • Prominent recognition on our website with your logo and partnership statement

  • Recognition in the building on donor walls or named spaces (where appropriate)

  • Mention in press releases and media coverage

  • Social media recognition across our platforms

  • Inclusion in annual reports and impact updates

Relationship benefits

  • Regular impact reports showing how your support makes a difference

  • Invitations to VIP events, opening celebrations, and exclusive previews

  • Opportunities for employee engagement and volunteering

  • Access to the venue for corporate events and hospitality

  • Input into programme development (for programme partnerships)

  • Direct relationship with Generator leadership team

Brand alignment

  • Association with a values-driven, community-led cultural project

  • Authentic CSR storytelling opportunities

  • Demonstration of commitment to local community and cultural access

  • Connection to heritage preservation and sustainable development

We're thoughtful about recognition, ensuring it feels authentic and appropriate rather than commercial. This is about celebrating shared values, not advertising.

Our commitment to partners

When you partner with The Generator, you can expect:

Transparency - Clear communication about how your support is used and what impact it creates.

Impact reporting - Regular updates showing tangible outcomes from your investment.

Authentic partnership - We want partners who genuinely share our values, and we'll work to ensure the partnership benefits both organisations meaningfully.

Professionalism - Despite being volunteer-led, we operate to high standards and have proven our delivery capability.

Long-term relationship - This isn't transactional. We're building lasting partnerships with organisations committed to community impact.

Flexibility - We'll work with you to structure a partnership that achieves your objectives while advancing our mission.

Next steps

We'd welcome a conversation about how a partnership might work for your organisation.

Let's meet

We'd love to arrange a tour of The Generator building so you can see the space and understand the potential. The building itself tells a powerful story, and once you see it, you'll understand why this project has attracted such strong support.

We're also happy to:

  • Present to your leadership team or board

  • Arrange visits for employee groups

  • Develop a specific partnership proposal tailored to your priorities

  • Discuss recognition and benefits in detail

  • Connect you with other funders and partners who've supported the project

Get in touch

Email: info@generatorlboro.org
Address: Packe Street, Loughborough LE11 3QF
Website: www.generatorlboro.org

Join us in creating something extraordinary

The Generator represents a once-in-a-generation opportunity to create lasting cultural infrastructure for Loughborough. This is a project with genuine community roots, proven delivery capability, and transformational potential.

By partnering with us, you'll help ensure that creativity, culture, and community remain at the heart of Loughborough for generations to come. Your support will open doors—literally and figuratively—for thousands of people who deserve access to high-quality cultural experiences.

This is your chance to be part of something special. Let's build The Generator together.